Marketing Automation & CRM Platforms
Content & Experience Platforms
Data, Enrichment & Lead Management
When you need expert help fast — whether it's fixing a broken lead flow, troubleshooting Marketo or Salesforce, or cleaning up your CRM.
From system implementations and integrations to lead management and scoring frameworks, I help you design and execute projects that work for your business
Ongoing partnership for companies that need steady, strategic Marketing and RevOps leadership — without hiring a full-time headcount.
Aligning marketing, sales, and RevOps processes to drive growth, improve lead handoffs, and ensure your technology stack supports your goals.
Hi, I’m Caitlin. I bring over 16 years of experience in digital marketing, revenue operations, and business growth — helping companies scale smarter and faster. My work focuses on simplifying complex systems, building high-performing teams, and driving real revenue impact.
Throughout my career, I’ve led marketing automation, CRM integration, and lead management initiatives that have directly contributed to quantifiable revenue growth. I’ve been recognized as a strategic leader who understands how to connect the dots between marketing, sales, and operations — creating processes that not only work but actually drive results.
As an award-winning Marketo and Adobe expert, I’ve designed innovative revenue strategies and led major business transformation efforts, always with a focus on making sure technology supports real business goals. Whether I’m working with a startup or an established enterprise, I’m passionate about aligning people, processes, and platforms to fuel growth.
Looking for support with marketing or revenue operations? Whether you need ad-hoc help, a focused technology project, or ongoing support through a retainer, I’m here to help. Contact me to discuss your needs and get a personalized estimate. Let's simplify the complex and get your business moving forward.
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